What your media kit needs before you pitch a brand (and what to skip)

A media kit is not a resume. Brands are not hiring you — they're deciding whether your audience trusts you enough to recommend their product.

That framing changes everything about what goes in.

What to include

Your niche, in one sentence. Not "lifestyle and parenting content creator." Something like: "I post morning routine and school-year content for millennial moms building side income." Brands need to see themselves in your audience immediately.

Your platform stats. Follower count, average views, and engagement rate. Engagement rate matters more than followers — a 3K account at 8% engagement outperforms a 50K account at 0.4%.

Your audience demographics. Age range, gender split if relevant, location. Screenshot from your analytics. Brands want to see that your audience matches their buyer.

Two or three past collaborations. Even unpaid or gifted — show you know how to present a product naturally. If you have none yet, skip this section entirely; a blank section reads worse than no section.

Your rates. Or a "rates available on request" line. Don't make brands ask.

What to skip

• Long bio sections about your personal story (one line max)
• Lists of all the platforms you're on (lead with your strongest one)
• Low-engagement posts, even if they look great
• "Professional quality content" claims (show it, don't say it)

The fastest way to look professional

Design matters because it signals that you care about presentation — which is exactly what a brand needs to trust you to represent them. A well-designed media kit isn't decoration; it's evidence.

The Brand Deal Ready Media Kit was designed around this exact checklist — so you fill in your numbers and it already looks like you hired someone.